A destination

A destination

in its element

in its element

Project render as submitted with the Development Application

Our Vision

A destination shaped by nature and heritage, bringing together recreation, hospitality, culture, open space and low-density rural living.

The site vision is to create a distinctive destination that belongs to its setting — creating new places to visit, gather, eat, explore, live and spend time, guided by the natural character of the landscape and anchored by the site’s built heritage and legacy.

It is a long-term approach and commitment to placemaking that starts with the visitor experience, drawing on both the landscape and the site’s established character to bring together the ingredients of a great destination and community within a single connected precinct.

The proposal at a glance


The current proposal translates that vision into a deliberately balanced land-use plan for a visitor destination and community shaped by its setting.

36%

Visitor, employment + local centre uses

36%

Visitor, employment + local centre uses

36%

Visitor, employment + local centre uses

34%

Conservation + publicly accessible open space

34%

Conservation + publicly accessible open space

34%

Conservation + publicly accessible open space

30%

Low-density rural residential

30%

Low-density rural residential

30%

Low-density rural residential

35.2ha

Proposed C2 Environmental Conservation land

35.2ha

Proposed C2 Environmental Conservation land

35.2ha

Proposed C2 Environmental Conservation land

120ha

Total precinct

120ha

Total precinct

120ha

Total precinct

7

Proposed residential lots per hectare

7

Proposed residential lots per hectare

7

Proposed residential lots per hectare

Approximately 70% of the site is proposed for non-residential uses, including visitor activity, employment, conservation, open space and local amenity. Residential development represents approximately 30%.

The residential component has an overall proposed density of around seven dwellings per hectare with an average proposed lot size of greater than 1,000 sqm.

A plan shaped by consultation

The current proposal is the product of over seven years of planning, technical assessment and engagement with Central Coast Council, NSW Government agencies, referral authorities and the local community.

Earlier concepts considered residential yields of up to 540 dwellings. The current proposal has been refined to 256 residential lots, alongside a clearer balance of visitor, employment, conservation, open space and community uses.

Our Offerings

A complete destination, shaped by its setting

The proposal is for a 120-hectare mixed-use precinct designed as a distinctive visitor destination, drawing on Somersby’s landscape, environmental values and local heritage, including the enduring legacy and built character of Old Sydney Town.

Rather than a single-use development, the proposal brings together complementary places and experiences around that established sense of place — creating reasons for people from across the Central Coast to visit and spend time, while also supporting everyday community life.

(01)

Parks + Recreation

Public open space, walking and cycling connections, lakefront areas, recreation, play and opportunities for visitors and the local community to enjoy the outdoors.

(01)

Parks + Recreation

Public open space, walking and cycling connections, lakefront areas, recreation, play and opportunities for visitors and the local community to enjoy the outdoors.

(01)

Parks + Recreation

Public open space, walking and cycling connections, lakefront areas, recreation, play and opportunities for visitors and the local community to enjoy the outdoors.

(02)

Food + Hospitality

Restaurants, cafés, markets and destination food and beverage — creating places for visitors, residents and workers to meet, gather and spend time.

(02)

Food + Hospitality

Restaurants, cafés, markets and destination food and beverage — creating places for visitors, residents and workers to meet, gather and spend time.

(02)

Food + Hospitality

Restaurants, cafés, markets and destination food and beverage — creating places for visitors, residents and workers to meet, gather and spend time.

(03)

Conservation + Landscape

Bushland, biodiversity, waterways and riparian corridors protected and incorporated into the precinct, providing the natural setting that shapes the wider visitor experience.

(03)

Conservation + Landscape

Bushland, biodiversity, waterways and riparian corridors protected and incorporated into the precinct, providing the natural setting that shapes the wider visitor experience.

(03)

Conservation + Landscape

Bushland, biodiversity, waterways and riparian corridors protected and incorporated into the precinct, providing the natural setting that shapes the wider visitor experience.

(04)

Experiences + Culture

Recreation, events, galleries, museums, artisan activities and the adaptive reuse of selected existing buildings and heritage elements — adding to the precinct’s visitor offer.

(04)

Experiences + Culture

Recreation, events, galleries, museums, artisan activities and the adaptive reuse of selected existing buildings and heritage elements — adding to the precinct’s visitor offer.

(04)

Experiences + Culture

Recreation, events, galleries, museums, artisan activities and the adaptive reuse of selected existing buildings and heritage elements — adding to the precinct’s visitor offer.

(05)

Accommodation + Wellbeing

Opportunities for destination accommodation, wellness and complementary experiences that encourage visitors to stay longer and explore the precinct.

(05)

Accommodation + Wellbeing

Opportunities for destination accommodation, wellness and complementary experiences that encourage visitors to stay longer and explore the precinct.

(05)

Accommodation + Wellbeing

Opportunities for destination accommodation, wellness and complementary experiences that encourage visitors to stay longer and explore the precinct.

(06)

Low-density Rural Living

A residential community designed around landscape, open space and amenity, complementing the wider visitor destination.

(06)

Low-density Rural Living

A residential community designed around landscape, open space and amenity, complementing the wider visitor destination.

(06)

Low-density Rural Living

A residential community designed around landscape, open space and amenity, complementing the wider visitor destination.

(07)

Work + Local amenity

Employment-generating uses and local services that support visitors, residents and workers and help create an active destination throughout the week.

(07)

Work + Local amenity

Employment-generating uses and local services that support visitors, residents and workers and help create an active destination throughout the week.

(07)

Work + Local amenity

Employment-generating uses and local services that support visitors, residents and workers and help create an active destination throughout the week.

(08)

Australian Reptile Park

Protection of the Park's established operation, with additional space to support its future growth and reinforce its role as a major visitor attraction within the precinct.

(08)

Australian Reptile Park

Protection of the Park's established operation, with additional space to support its future growth and reinforce its role as a major visitor attraction within the precinct.

(08)

Australian Reptile Park

Protection of the Park's established operation, with additional space to support its future growth and reinforce its role as a major visitor attraction within the precinct.

The masterplan brings these elements together as an interconnected destination and community rather than a collection of separate land uses.

The masterplan brings these elements together as an interconnected destination and community rather than a collection of separate land uses.

Supporting jobs, visitation + the local economy


Independent economic modelling shows the precinct is well-positioned to bring lasting benefits to the Central Coast — creating local jobs, attracting more visitors and supporting greater spending across the region.

579

Direct on-site jobs

579

Direct on-site jobs

579

Direct on-site jobs

475

Jobs supported elsewhere in NSW

475

Jobs supported elsewhere in NSW

475

Jobs supported elsewhere in NSW

600,000

Visitors each year

600,000

Visitors each year

600,000

Visitors each year

76,650

Overnight visitors each year

76,650

Overnight visitors each year

76,650

Overnight visitors each year

$76.6m

Additional tourism expenditure each year

$76.6m

Additional tourism expenditure each year

$76.6m

Additional tourism expenditure each year

$38m

Per annum increase to local GDP

$38m

Per annum increase to local GDP

$38m

Per annum increase to local GDP

Figures shown are based on independent economic modelling prepared by HillPDA Consulting.

Once operational, the precinct is expected to support local employment and bring additional visitation to the Central Coast, contributing to tourism, hospitality and related local activity.

Protecting what matters

More than a third of the site will be set aside for conservation and publicly accessible open space, including 35.2 hectares proposed as C2 Environmental Conservation land.

Our Project

How the plan will be delivered

Our vision for the site is intended to be delivered progressively through two separate planning pathways and a staged program of investment in the destination over time.

Stage 1 — A first look at the destination

A Development Application has already been lodged for the first stage of works under the site's existing planning framework.

This includes a destination restaurant, visitor information centre, café within adaptively reused buildings, landscaped open space, children's play areas, parking and supporting infrastructure — establishing an early visitor experience within the precinct. 

The visitor information and experience centre is intended to serve both precinct visitors and the wider region, showcasing local attractions, experiences and destinations and helping connect visitors with more of what Central Coast has to offer. In this way, it can act as a gateway to broader visitation across the region and reinforce the precinct's role within the Central Coast's wider tourism offer.

The architectural renders provide an early indication of the intended form and character of the destination — low-scale buildings, generous landscaping and open spaces with a strong relationship to the natural setting.

Project renders as submitted with the Development Application

Stage 2 - The wider proposal — delivered over time

A separate Planning Proposal seeks to establish the long-term planning framework for the wider 120-hectare precinct.

The masterplan is proposed to be delivered progressively over more than 10 years, aligned with infrastructure capacity and investment across the site.

Residential development is proposed to be staged alongside investment in the precinct's non-residential uses, supporting the progressive delivery of tourism, recreation, hospitality, employment and community components as the site evolves.

FAQs

The questions with honest answers

The questions with honest answers

What is actually proposed for the site?

What is actually proposed for the site?

Is this an attempt to rebuild Old Sydney Town?

Is this an attempt to rebuild Old Sydney Town?

How has the proposal been developed?

How has the proposal been developed?

How much of the site will be protected as conservation and open space?

How much of the site will be protected as conservation and open space?

Is this primarily a residential development?

Is this primarily a residential development?

What does the proposal mean for the Australian Reptile Park?

What does the proposal mean for the Australian Reptile Park?

Why is residential development part of the proposal?

Why is residential development part of the proposal?

How can the community be confident the tourism, recreation and hospitality components will actually be delivered?

How can the community be confident the tourism, recreation and hospitality components will actually be delivered?

What is being delivered first?

What is being delivered first?

Is the Stage 1 Development Application dependent on the rezoning?

Is the Stage 1 Development Application dependent on the rezoning?

How will the wider development be delivered?

How will the wider development be delivered?

What about traffic and road capacity?

What about traffic and road capacity?

Could residential development conflict with nearby industrial activity?

Could residential development conflict with nearby industrial activity?

Is the proposal finalised?

Is the proposal finalised?

If the Planning Proposal progresses to Gateway, does that mean the development has been approved?

If the Planning Proposal progresses to Gateway, does that mean the development has been approved?

An Acknowledgement of Country

We acknowledge the Traditional Owners of the land on which we live, practice and visit, the Darkinjung people, and pay our respects to Elders, past, present and emerging. We recognise the continuous engagement and caring of the lands, waters, and skies by First Nations peoples for time immemorial.

As part of our mission to ensure we successfully embed Designing with Country principles in the project, WCTV will actively and continually engage with the Darkinjung and the wider First Nations community to develop culturally responsive approaches that incorporate perspective and culture across all stages of delivery.

© 2026 WCTV Pty Ltd. All rights reserved

An Acknowledgement of Country

We acknowledge the Traditional Owners of the land on which we live, practice and visit, the Darkinjung people, and pay our respects to Elders, past, present and emerging. We recognise the continuous engagement and caring of the lands, waters, and skies by First Nations peoples for time immemorial.

As part of our mission to ensure we successfully embed Designing with Country principles in the project, WCTV will actively and continually engage with the Darkinjung and the wider First Nations community to develop culturally responsive approaches that incorporate perspective and culture across all stages of delivery.

© 2026 WCTV Pty Ltd. All rights reserved

An Acknowledgement of Country

We acknowledge the Traditional Owners of the land on which we live, practice and visit, the Darkinjung people, and pay our respects to Elders, past, present and emerging. We recognise the continuous engagement and caring of the lands, waters, and skies by First Nations peoples for time immemorial.

As part of our mission to ensure we successfully embed Designing with Country principles in the project, WCTV will actively and continually engage with the Darkinjung and the wider First Nations community to develop culturally responsive approaches that incorporate perspective and culture across all stages of delivery.

© 2026 WCTV Pty Ltd. All rights reserved